Typography 1 | Project 004: Paragraph | P.1

  • introduction

We first started by searching for paragraphs that are opposite to our word, it could be a verse from Qur’an or a quote from a book or a poem…etc. And this time we were working with the language we choose for the word. So for me it is English.

these are the paragraphs/ quotes that I searched for

Screen Shot 2016-11-23 at 8.53.17 AM.png

I choose this paragraph:

“I will not subscribe to the argument that ornament increases the pleasure of the life of a cultivated person, or the argument which covers itself with the words: “But if the ornament is beautiful! …” To me, and to all the cultivated people, ornament does not increase the pleasures of life. If I want to eat a piece of gingerbread I will choose one that is completely plain and not a piece which represents a baby in arms of a horse rider, a piece which is covered over and over with decoration. The man of the fifteenth century would not understand me. But modern people will. The supporter of ornament believes that the urge for simplicity is equivalent to self-denial. No, dear professor from the College of Applied Arts, I am not denying myself! To me, it tastes better this way.”

Adolf Loos, Ornament and Crime: Selected Essays

  • 40 Experiments 

similar to the sentence project we made experiments, and this time because we already were knowing how to deal with type as sentence it was easier to get better results in composing it on a white paper.

51VUufzU8wL._SX258_BO1,204,203,200_.jpgWhen doing these experiments, I borrowed a book from Sarah E (thinking with type) that had different ways of composing paragraphs. It was very helpful as it explained why and when to do it.


  • first critique 

Professors talked about how there are typefaces that work together and some don’t. Character length is very important as it’ll affect how the eye will read comfortably. We also learned about paragraph and character styles and the difference between hyphens (-) which I never knew about lol. and how we can control spaces between words. Also paragraph don’t always have to be in a block it could be separated.

  • Arabic

Basma came and taught us about Arabic. kashida, swash, glyphs, justification alternate were some of the stuff she discussed with us.

  • Gray

We discussed how to achieve middle gray 50/50 and that it’s difficult to achieve, which is when we play with the tracking, leading and the point size of the type could happen. Also, they type face whether it’s serif or sans serif might control the gray as well. Class mate Ju mentioned that for him when using serif gray was achieved the best, because the finial fill out the spaces between the lines. I personally don’t like serif typefaces for long type, but I tried to experiment with serif typefaces and it actually made sense. I guess it depends on some typefaces if it’s condensed then it’s uncomfortable and too busy. After testing it out it doesn’t look as bad as I thought!

  • Artists to look up
  1. Pascal Zhobi
  2. Huda Abi Fares
  3. Tarek Atrissi
  4. Nadine Chaine
  5. Krestian Sarchz
  6. Elseed
  7. Titus Nemeth
  8. Reza Abidini
  9. Majid Abassi
  10. Bijan Safouri
  11. Alireza Moustafazadi
  12. Saed Meshk
  13. Tom Mailo(?)

  •  More Experiments 
  • Second Critique 

There’s no one way of right or wrong it depends on what you prefer or how you do it.

Learning to be critical and to have an informed opinion.

we talked about rags and breaking apart the paragraph, basically a good rag don’t make a shape and it’s more organic and it’s not close to justified! for breaking the paragraph apart I made sure that if I’m taking one part apart that it has a reason behind it, for example I would take out a sentence that define the opposite of my word, or I would break the paragraph when it’s talking about a different thing. for example a paragraph is about ornaments in general, and another one is about the authors’ view of ornaments and so on.

I used very small point size for some of my experiments, and i thought it was ok until I printed, it looks clear on the screen but on paper it doesn’t. And that is what the professor talked about in the critique. I prefer small point size but not super tiny.





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